Privacy Policy

Privacy Policy for The Magical Mystery Tour 

Last Updated: 6th August 2026 

The Magical Mystery Tour (“we”, “us”, “our”) is committed to protecting your privacy and ensuring that your personal information is handled securely and transparently. 

This Privacy Policy explains how we collect, use, store and protect your personal information when you visit www.mmtliverpool.com, purchase tickets, contact us, subscribe to our marketing communications, or otherwise interact with our services. 

1. Who We Are 

The Magical Mystery Tour is operated by: 

Cavern City Tours Limited 
Company Number: 01744312 

Registered office: Hanover Buildings 
11-13 Hanover Street 
Liverpool 
L1 3DN 

Telephone: +44 (0)151 236 9091 

For any privacy-related enquiries, please contact us at: 

Email: office@thecavernliverpool.com   
Post: Cavern City Tours Limited, 5 Rainford Square, 2nd Floor, Liverpool, L2 6PX 

2. What Information We Collect 

We may collect the following information: 

Information you provide to us 

• Name 
• Email address 
• Telephone number 
• Billing address 
• Country of residence 
• Booking and ticket information 
• Payment details (processed securely by our payment providers Adyen) 
• Any information included in enquiries submitted through our website 

Information collected automatically 

When you visit our website, we may collect: 

• IP address 
• Browser type and version 
• Device information 
• Operating system 
• Pages visited 
• Time spent on pages 
• Referring website addresses 
• Website usage and analytics information 
   

3. How We Use Your Information 

We use your personal information to: 

• Process ticket purchases and bookings 
• Provide customer support 
• Respond to enquiries 
• Send booking confirmations and service communications 
• Manage refunds and amendments 
• Improve our website and visitor experience 
• Monitor website performance and security 
• Send marketing communications where you have opted in
• Comply with legal and regulatory obligations 

 
4. Legal Basis for Processing 

Under UK GDPR, we process personal information on the following legal grounds: 

Contractual Necessity 

Where processing is necessary to fulfil a booking, sale or service requested by you. 

Legitimate Interests 

To improve our services, maintain website security, prevent fraud and understand how visitors use our website. 

Consent 

Where you have expressly agreed to receive marketing communications or consented to optional cookies. 

Legal Obligation 

Where we are required to retain information for accounting, taxation or legal purposes. 
 

5. Marketing Communications 

If you choose to subscribe to our newsletter or promotional updates, your contact details may be stored and processed using Mailchimp, our email marketing platform. 

We may send information about: 

• Magical Mystery Tour news and updates 
• Beatles-related and Cavern Club events and experiences 
• Merchandise offers 
• Special promotions 
• Competitions and exclusive offers 

You can withdraw your consent and unsubscribe at any time by: 

• Clicking the unsubscribe link in any marketing email
• Contacting us directly 

For more information about how Mailchimp processes data, please visit: 

https://mailchimp.com/legal/privacy/ 

We will never sell your personal information to third parties for marketing purposes. 

6. Ticket Bookings 

When you purchase tickets through our website, booking information may be collected and processed by PrioTicket, our authorised booking platform. 

This information may include: 

• Name 
• Email address 
• Telephone number 
• Country of residence 
• Booking details 
• Payment information 

PrioTicket processes this information on our behalf to: 

• Confirm reservations 
• Issue tickets 
• Manage booking amendments 
• Process refunds where applicable 
• Provide customer support 

For more information regarding PrioTicket’s privacy practices, please visit:  https://www.prioticket.com/privacy-policy

7. Sharing Your Information 

We may share personal information with trusted third-party providers where necessary to deliver our services, including: 

• PrioTicket, our ticketing and booking platform provider, to process bookings, issue tickets and manage customer reservations. 
• Mailchimp (The Rocket Science Group LLC), our email marketing service provider, where you have consented to receive newsletters, promotions, updates and other marketing communications. 
• Payment processing providers used in connection with ticket purchases. 
• Website hosting and technology service providers. 
• Professional advisers including accountants, auditors and legal advisers. 
• Government authorities, regulators or law enforcement agencies where required by law. 

We do not sell or rent your personal information to third parties for marketing purposes. 

8. International Transfers 

Some of our service providers may process personal information outside the United Kingdom. 

Where this occurs, we ensure appropriate safeguards are in place, including: 

• UK International Data Transfer Agreements (IDTAs) 
• Adequacy Regulations
• Standard Contractual Clauses approved by relevant authorities 

9. Data Retention 

We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including: 

• Managing bookings and customer enquiries 
• Complying with tax and accounting obligations 
• Resolving disputes
• Meeting legal requirements 

When information is no longer required, it is securely deleted or anonymised.

10. Security 

We take appropriate technical and organisational measures to protect personal information against: 

• Unauthorised access 
• Accidental loss 
• Misuse 
• Alteration 
• Disclosure 

While no online transmission can be guaranteed completely secure, we are committed to protecting your information using industry-standard security measures. 

11. Your Rights 

Under UK GDPR, you have the right to: 

• Be informed about how your information is used 
• Access your personal information 
• Correct inaccurate information 
• Request deletion of information where appropriate 
• Restrict processing 
• Object to processing 
• Request data portability 
• Withdraw consent at any time where processing relies on consent 

To exercise any of these rights, please contact us using the details provided in Section 1. 

12. Cookies 

Our website uses cookies and similar technologies to improve functionality, understand visitor behaviour and enhance user experience. 

Cookies may be used for: 

• Essential website functionality 
• Website performance monitoring 
• Analytics 
• Marketing and advertising (where consent has been provided) 
• You can manage cookie preferences through our cookie banner and your browser settings.  

13. Google Analytics 

We may use Google Analytics to help us understand how visitors use our website. 

Google Analytics collects information such as: 

• Pages visited 
• Time spent on the website 
• Device and browser information 
• Approximate location information 

This information is aggregated and does not directly identify individual users. 

For more information, visit: https://policies.google.com/privacy 

14. Third-Party Services 

Our website may contain links to third-party websites, including booking, payment and social media services. 

We are not responsible for the privacy practices of external websites and recommend reviewing their privacy policies before providing personal information. 

15. Complaints 

If you are unhappy with how we process your personal information, please contact us first so that we can attempt to resolve your concerns. 
You also have the right to lodge a complaint with: 

Information Commissioner’s Office (ICO) 
Website: https://www.ico.org.uk 
Helpline: 0303 123 1113 

16. Changes to This Policy 

We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology or our business practices. 

The latest version will always be available on our website and will include the date of the most recent update.